Precision Rebrand

Precision rebrands to Dexion: same quality products, with added global capability

Leading commercial storage supplier, Precision is excited to announce the rebranding of the company to Dexion. The rebrand follows Dexion's strategic decision to align its New Zealand commercial arm, Precision with Dexion's premier international operation.

The rebrand will deliver a host of benefits to Precision customers by leveraging from Dexion's global position in the storage supply sector. These include a significant broadening of Precision's current product offering, as well as the introduction of new product innovations and marketing initiatives.

Operationally, it will be business as usual for Precision customers, who are guaranteed the same quality products, services and 'on the ground' local representation.

Many customers are already aware that Precision forms part of the Dexion group. By marrying its local operations in New Zealand with Dexion's broader international operation, the rebrand will help invigorate Precision's brand value and position moving forward.

The rebrand marks a pivotal step in the history of Dexion and its global commercial business. Dexion is committed to realising its vision of becoming the world leader in delivering specialist commercial storage solutions. Australia and New Zealand customers will benefit from brand consistency in representation, product range and services.

Precision will be rebranded 'Precision by Dexion' in October 2013. New Zealand customers can expect to see this dual branding over the next twelve months. The transition period will enable customers and staff to comfortably adjust to the rebrand before Precision by Dexion fully transitions to 'Dexion' in October 2014.

To celebrate the rebrand, Precision in undertaking a variety of initiatives, including the upcoming product launches in New Zealand:

  • Precision by Dexion Strata 2 Cabinet range in November 2013
  • Precision by Dexion Specialist Systems range in February 2013
  • Precision by Dexion Interactive Lockers in March 2013

A dedicated showroom will also be unveiled in Christchurch in November 2013 to showcase Precision by Dexion's extensive new commercial storage offering.

Click here to view the FAQs for the Precision rebrand.

For more information about the Precision rebrand, please call 0800 657 453 or email

Contact for Journalists:
Natalie Silber
P: +61 3 9685 3191

Precision is a trading name of Dexion (New Zealand) Limited
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